Using images responsibly

Incorporating visuals into an SMU website can enhance content but it is important to do so in a legal and ethical manner to prevent copyright infringement. Review the suggested guidelines below to ensure responsible image usage.

Do this:

  • Do use SMU photography. SMU maintains a branded photo collection, , that is continually updated to reflect the full range of faculty, students, academic and campus life at SMU.
  • Do use your own paid photography. SMU will provide connections to verified photographers.
  • Do link to third party web sites that contain copyrighted work.
  • Do request graphic design assistance. SMU can help with project requests.

Don’t do this:

  • Don’t use unverified images. Do not copy or use images from Google or other search engines.
  • Don’t use stock images. Stock photography is discouraged. Licensing attributions, such as Creative Commons, may not always be correct or may have specific terms attached. Do not use these images unless license and terms are confirmed. Please contact SMU Marketing and Communications before purchasing stock.
  • Don’t use screenshots of another web page.

If in doubt:

Don’t use the image.

Need Help?

Resources and contacts can be found below.

For all requests regarding graphic design, photo, and video access, please contact SMU Marketing and Communications by emailing brand@smu.edu or photovideo@smu.edu.